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Mobirise

The "Adult Hits, play-anything" Format

Jack breaks from the existing traditions of radio programming with a playlist three or four times larger than most other formats.

Mobirise

A BRIEF HISTORY

We first hit planet Earth way back in 2002. The first JACK-licensed station started shaking up the airwaves and putting smiles on faces in Vancouver, British Columbia. Yes, that’s in Canada. Since then, over 10 million Americans have come to love the JACK brand, attitude and musical awesomeness. But every JACK station sounds a little different. Because we’re not some one-size-fits-all listening experience. We do what makes the most sense within each unique market.

Mobirise

WHAT JACK IS

Fun
Surprising
Happy
Energetic

WHAT JACK ISN'T

Repetitive
Predictable
Boring
Smelly

Mobirise

WHO LISTENS TO JACK?

Our musical mix does not fall into a traditional radio industry format category. Neither does the audience. Let’s call our approach “Adult Variety.” And let’s say this magical ever-changing playlist is really good at reaching a variety of adults. Lots of them, actually. The kind who have jobs and taste and surprisingly strong purchasing power. Which helps explain why JACK-licensed stations had racked up over $1.3 billion in ad revenue last time we checked.

Address

1800 Idaho Street
Elko, NV 89801 


Contacts

Email:   traffic@elkoradio.com
Phone: (775) 738-1240
Fax:      (775) 753-5556
Contact Form

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Feedback

Please send us your ideas, bug reports or suggestions! Just give us a shout. All feedback is appreciated.